Influencers have a great number of followers on social media such as Facebook, Twitter, Instagram and YouTube, and therefore are able to directly impact purchase decisions of their followers.
At KashKlik it is the influencer who searches for campaigns rather than the advertiser searching for influencers. Differently of all existing Influence Marketing platforms, Kashklik has a much more intuitive model giving the influencers the flexibility to promote the campaigns that fit their audience, and decide about timing and trends.
With KashKlik, advertisers and influencers can track the performance of their promotions through concrete and accurate engagement metrics.The clicks on Smart Links are tracked and the statistics added to the control dashboards of the respective advertisers and influencers.
Virality and Scalability
Campaigns are shared in the form of Smart Links, which are shortened URLs unique for a specific campaign and influencer pair. When a Smart Link is clicked, the platform counts this click and automatically redirects to the promoted web page. Smart Links are agnostic to the media channel: they may be shared as posts in social networks, in emails or even embedded in blog articles. There is a viral effect when the influencers’ Smart Links are shared by their followers.
Focus on Engagement rather than Social Amplification
Advertisers want their message to reach the right audience. With the use of advanced Machine Learning algorithms, Kashklik will deliver crucial information through rich influencer profiles.
The extensive data collected and analysed by our algorithms are able not only to capture the true potential of each influencer, but also to show trends and the reaction of their followers - the decision makers!
Unique Value Proposition:
KashKlik has unique properties that make it an extremely attractive investment:
It solves real business problems: KashKlik provides a new channel for advertisers and a source of income for influencers.
It is monetizable from day one: our business model assures real revenue starting with our first customer.
It has the potential to grow virally and exponentially: we address a market of tens of millions of influencers worldwide.
It is highly scalable: our platform needs to handle only the clicks, the impressions are handled by the social networks.
It is extremely smart: we use advanced Machine Learning algorithms, which are proprietary knowledge of our founding team.
At this stage our main goal is to validate our business model. We understand we lack the resources to bootstrap.
KashKlik already has hundreds of registered influencers. Most influencers became active and promoted at least one campaign. The influencers that reached their targets were able to withdraw their payments and expressed satisfaction with the usage of the platform.
Growth of our total audience reach:
In total, were created more than 50 different campaigns, which generated more than 300 promotions (a promotion is when an influencer takes a campaign).
These promotions registered more than 20,000 clicks. Among our advertisers, KashKlik already has several paying customers and even recurring customers. It must be noticed however that campaign budgets are still modest because most our customers are currently trying the platform.
The KashKlik marketplace is currently fully-functional, including essential features such as:
Connectivity to Social Networks through their API.
One-click sharing of promotions on Social Networks.
Automatic transfer of payments to/from advertisers/ influencers using PayPal.
Tracking of clicks on promotions using Smart Links.
Building a rich influencer profile including popularity scores.
Computing promotion statistics, including maps and referrers.
We already invested on KashKlik more than 150,000 NIS, including:
Costs of domain registration, hosting, email and other services.
Costs of marketing campaigns on Google AdWords, Facebook and other platforms.
Costs of our bootstrap campaigns using our own platform.
Development costs of the platform and website.
We have been working on the development of KashKlik since April/2016, with the managment team working most of their time during this period. Besides that we managed a team of four Regional Managers that got commission-based compensation for their work.
KashKlik focuses on the long tail of micro-influencers and provides a solution for smaller brands.
Competing platforms do not have effective tracking and attribution mechanisms. At KashKlik we know exactly how many clicks there were on each promotion, so that the advertiser only pays for real engagement.
Competing platforms have very simple targeting based on demographic attributes. KashKlik will build a rich influencer profile using Machine Learning algorithms. This profile will include topics of interest and levels of engagement.
Competing platforms require manual and individual negotiation between the influencer and the advertiser. KashKlik is fully automated, and thus it is also scalable: a campaign can be promoted by hundreds of micro-influencers.
On competing platforms the influencers are passive: the advertisers search for influencers and then contact them. At KashKlik the influencers are pro-active: they search for campaigns that fit their audience.
Customers and Industry Experts