By: Ori Mishkal
CEO
Share

POPIN playgrounds

POPIN developed a foldable indoor playground that allows play structures to fit into small apartments. POPIN‘s unique technology is making a revolution in the toy market that‘s valued at $90B. These days POPIN is launching its products throughout the worl

175%

From Funding target

3

units lefts

0

Days to go
Type:Equity   
Stage:Pre-seed
Category:Entertainment & sport
•  Successfully funded    
  • Campaign Highlights
  • Pitch
  • Team
  • Investors 25
  • Updates 3

Campaign Highlights

An innovative and patented solution for small, overcrowded urban apartments

POPIN has developed an innovative patent-protected product line of folding toys which allow children to enjoy the playground experience in small, urban apartments. The company is leading the field in indoor playgrounds, a field which is growing rapidly as part of the global urbanization process. With POPIN’s large durable toys that unfold and fold in seconds, city kids can also experience a full playroom setting.

Size does matter!

POPIN invented a revolutionary folding method whereby cardboard toys can carry a lot of weight. POPIN's StrongFold™ technology lets the cardboard function as a stable and safe structure, and can be turned into any kind of game facility. The products are easy to carry, fold easily and quickly and are convenient to store. In addition, all products have the highest safety certifications for the countries in which they will be sold (USA, Europe, etc.).

A rapidly growing field in a $90 billion a year market

POPIN is a leading brand pioneer in a new and growing category of toys: the indoor playground - playground structures for use within homes. The global toy market is valued at about $90 billion a year and is growing every year at a steady rate of 2.3%. The "in-home playground" category has grown in parallel with the increasing transition to the dense urban environment, and is expected to yield billions of dollars in the next few years. POPIN offers a unique and creative solution to a huge market of hundreds of millions of urban families overwhelmed by living rooms full of toys.

POPIN en route to the international market

The company has completed a successful sales campaign through the Head Start platform; has signed strategic contracts with leading partners in the fields of mass production, shipping and marketing; and is preparing for distribution in the international market. POPIN has recently been selected to participate in Amazon's launch pad program to sell its products on the site.

A leading team with a history of successful exits

POPIN's team consists of experts in industrial design, sales and marketing, with substantial experience in the world of toys. who joined the company as an investor and Active Chairman, has 29 years of experience as a director and private investor in several companies, with proven success from the founding stages to sales and exits. Among the companies: Galatea, which was sold to the Israeli company Sarine, and Evature, which was sold to Booking.com.

Pitch

The idea

“Free play is an essential part of childhood. All children should be afforded ample, unscheduled, independent non screen time to be creative to reflect and to decompress” (American Academy of Pediatrics)

Numerous studies have shown that the socialization skills of children are developed through shared experiences within active imaginative play. Parents want to provide their children with just such an environment, rich in creativity and play. For this reason, products such as kitchens, playhouses and cars, which simulate the activities of parents' lives, are so popular.

 

The problem

Modern urban construction tends toward the small and crowded, preventing parents from giving their children full child-size activity experiences; the necessary space is simply not available. Despite the dramatic increase in the number of families living in small urban apartments, no adequate solution has yet been found for storing activity playsets. The existing solutions, such as fabric, cardboard or folding plastic playsets, are structurally weak and do not provide an experience comparable to the outdoor playground. In addition, the assembling and folding of these toys is often complicated and takes too long, causing parents and children to abandon them in the closet.

The solution

POPIN's game playsets were created specifically to give children the playground experience within the home, while providing an optimal solution to the storage problem typical of small urban apartments. All this, with high safety and at an affordable price.

Products

POPIN is entering the market with an initial product line, which includes 4 products:

  • POPIN MUSHROOM PLAYHOUSE - A pivotal part of growing up is the development of self-control over kids' actions. By building a house inside the home, the child can create an area for himself where he is in charge. This autonomy enables the child to strengthen his self-worth, in a constructive and fun manner.
  • POPIN PLAY KITCHEN- The kitchen demonstrates the primary need in nutrition and caring, allowing kids to role-play their grown-up counterparts. In addition, it allows them to develop their symbolic play skills and creativity, in every situation they can dream of.
  • POPIN PIRATE TABLE - POPIN’s pirate ship has two seats, so when the child is ready, he can invite a friend to join the adventure! It’s always important to create a trigger for communication, and sailing together in POPIN ship can be great opportunity for a beautiful connection
  • POPIN CAR - POPIN’s car stimulates the child’s sense of exploration and motor skills, supporting all movement- from crawling and climbing to standing, from first steps and beyond

The main advantage of POPIN's products, apart from being enjoyable and providing hours of active play for children, is their ease of use: in just 5 seconds, the product can be folded into a flat package less than 5 cm thick that can be easily stored anywhere in the house.

All POPIN playsets boast the following features:

  • Open and fold to a thickness of 5 cm in seconds (without any assembly)
  • Durable and rigid – can support more than 50 kg over 1000 hours of play
  • Easy to store - can be stored anywhere (behind cabinet or sofa, etc.)
  • Easy to carry - can be taken anywhere (grandparents, friends)
  • Constructed from eco-friendly aterials - all play playsets are made of recycled cardboard and can be fully recycled.
  • Patent Protected (each facility is protected by a separate patent).
  • Approved by the Standards Institute of Israel (SII) and the European standard for toy safety: EN 71-73. The products are also in the process of passing the ASTM F963 standard of the American Standards Institute.

The technology / how it works

How can lightweight cardboard structures support high loads and also fold in 5 seconds?

Using reinforced cardboard instead of plastic makes the playsets foldable, easy to store and transportable. The two recognized disadvantages of cardboard products, structural weakness and complicated assembly, are not found in POPIN products thanks to StrongFold™ technology - POPIN's unique design and folding method, which enables high load resistance and yet folds into a thin module:

  • Pop-up folding allows the product to easily open and close as a single unit (Collapsible)
  • Creates structural strength and rigidity when unfolded.

Design and production method

  • In the first planning stage, the playset is constructed from cardboard by simplifying its shape into flat surfaces. The fold lines between the surfaces provide rigid structural geometry, which gives physical strength to the playset.
  • In the second planning stage, mathematical tools from the origami world are used to calculate the length and angles required to fold the toy into one flat unit.
  • The final production is carried out in standard cardboard plants using machines capable of producing thousands of units per day, from folding the cardboard to full assembly.

Logistic and business advantages

  • The shipping and storage advantages of POPIN's folded playsets allow for high margins from selling directly to customers on online platforms. Many times, purchasing a great and fun playset for a child requires going especially to the store. If the customer wants to purchase the playset on an online platform, the shipping costs significantly increase the price.
  • Patents – Each of the playsets is protected separately by a registered patent. Sub-structures and geometrical locks are also protected by a patent.
  • Automation of the production process will reduce costs and enable the transfer of production to the vicinity of the target markets.

Team

Ori Mishal
founder and CEO
Biography
Ori graduated the Department of Industrial Design at Bezalel Academy of Art and Design. Specializes in a unique design niche of folding products, designed dozens of products from various materials for numerous customers, and his designs have been recognized and awarded. Uri is an enthusiastic activist in the field of sustainable design and has also established a library of green raw materials at Bezalel. Today he works as a lecturer and a consultant in the field of cardboard products. Inspired by pop-up books and great love for toys, Ori founded POPIN toys, with the purpose of making products from green materials and supplies, and bringing real solutions for parents in the modern world.

  • Founder
Niv Bornstein
VP Marketing and Sales and Co-Founder
Biography
An experienced entrepreneur with 5 years of proven marketing and sales experience in the toy market. Niv brings with him a unique combination of strategic thinking with a talent for meticulous, energetic, creative and motivated work, extensive work experience (B2B, B2C) both in large organizations and in start-ups. Niv founded a start-up company that developed mobile games for children and was responsible for all stages of marketing and sales of the company‘s physical products, both in building strategy and methodology and up to implementation and execution of the programs. He negotiated with large toy distributors around the world, including retail stores such as Wal-Mart, Toys R Us, Hamleys and Harrods. His efforts brought nearly $ 5 million in global sales. Niv holds a BA in Cinema and Television from Tel Aviv University.

  • Founder
Yechiel Kurtz
Active Chairman (BOD), investor
Biography
- 29 years of experience in senior positions and as an investor: - 11 years in development, marketing and sales in leading companies such as Fibronics and MRV Communications, where he co- initiated a new division that reached annual sales of over $ 100m. Last position VP Strategic Sales, with direct annual sales of $ 20m worldwide. - 18 years of experience in the field of active investments in start-up companies as a private investor, as a senior investment manager in the Apax Partners venture capital fund and as VP of investments in Xenia incubator. - Director and private investor in a number of companies, with proven success from the establishment to sales and exits. Among the companies: • Galatea, which was sold to the Israeli company Sarin with more than 7X ROI • Evature, which was sold to Booking.com with an impressive 14X ROI Yechiel’s education includes degrees in the fields of technology and business: • BScEE with honors from the Technion. • International Executive MBA from Northwestern University and Tel Aviv University. • PhD Candidate in Business Administration, International School of Management, Paris.

  • Chairman of the Board

Investors 25

Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
3
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments
Anonymous Investor
0
Followers
1
Investments

Updates 3

  • Update date: 27/03/2019
    Dear Investors, We are happy to share that POPIN will be presented in "The Saving Show" hosted by Menahem Horovitz, Today at 19:45 in channel 12 (Keshet), In addition, we have an official date אם our Kickstarter launch! 10th of April 2019 , you are welcome to follow all updates regarding the launch via our facebook page - https://www.facebook.com/pg/popintoys/ Thanks!
  • Update date: 28/02/2019
    We are proud to announce that POPIN had won the gold medal in the children's products category at the prestigious IDA International Design Awards!(idesignawards.com) Winning first place among hundreds of contestants proves that our products and are truly innovative, with excellent and outstanding designs
  • Update date: 21/02/2019
    POPIN successfully filed a new patent application to the U.S. Patent and Trademark Office (USPTO) on the company’s new play structures. The patent protects POPIN from infringement of the geometric locks of the structures that allow instant folding from one hand and durability and stability from the other.

The Deal

Documents

Disclosures

The financing rounds made through the ExitValley platform are in accordance with a model of statutory exemption from publishing a prospectus pursuant to sections 15A(A)(1) and 15A(A)(7) to the Israeli companies law - 1965.
Under our model, the disclosure of detailed information on the company and information about the investment in each round of financing are limited to not more than 35 investors which are not qualified investors and the round of financing in not in the format of an offering arrangement ("רכז הצעה") as defined in the securities law
Follow us