Fluenzy

Fluenzy is a future-of-work company developing an enterprise-focused online marketplace, like Amazon, called The Shuk, which will support the adoption and implementation of hybrid work for both the enterprise as well as the employees.

Using an online hybrid work assessment tool along with a machine learning curation engine, The Shuk will recognize specific hybrid work personality styles and will make recommendations for individuals, teams, or an enterprise as a whole. These recommendations include:

• Specific educational content & online courses
• Individualized one-on-one support, through either a consultant or a consultancy
• Hybrid technology tools

Problem
Improper hybrid work practices have been shown to negatively impact long-term productivity, engagement, and both physical and mental health, resulting in tsunami-like resignations across the globe, the likes of which we’ve never seen before.

Many companies who are embracing hybrid work are looking for solutions for many of the headline issues such as collaboration and creativity, but are ignoring everyday problems such as the long-term impact that hybrid work has on their staff, which is ultimately more important.

These issues, and more, demonstrate that hybrid work, without the necessary education, support, and tools, is unsustainable, and will inevitably result in loss of revenue, productivity, and high employee turnover.

Solution

Fluenzy is unifying all of the necessary components for successful hybrid work into a single, all-encompassing and comprehensive marketplace called The Shuk.

Since hybrid and remote work are challenges that impact nearly every aspect of our lives, a hybrid work solution needs to be convenient and immersive. The Shuk will cover all aspects of hybrid work, from effective communication to a healthy work/life balance and everything in between.

The Shuk’s insights, courses, and thought leadership will be provided by both leading international consultancies and expert business consultants from around the globe, who can also provide personalized one-on-one support and counseling to any enterprise.

The Shuk begins with a free, quick, and easy hybrid work assessment tool. Once The Shuk has learned enough about each individual, it will also be capable of suggesting nearly limitless combinations of content, technology product solutions, and courses to best support each individualized hybrid work dynamic.

Finally, The Shuk will also be able to combine any number of profiles to make customized and individualized solutions for any team or an entire enterprise.

Business model

The Fluenzy business model includes three unique strategies:
 

Go-To-Market

The Fluenzy go-to-market strategy focuses on drastically reducing our cost of user acquisition. This is accomplished by partnering with Service Providers (SPs), as well as Technology Providers (TPs) which have enterprise users numbering in the hundreds of thousands, by framing their products and solutions within the context of hybrid work best practices.

This enables Fluenzy to passively and organically generate a significant flow of leads while simultaneously increasing revenue for her channel partners.

Market Opportunity

The market opportunity for Fluenzy is based on three established markets:

1. Online learning: such as Coursera and Udemy

2. Freelance Online Consulting & Coaching: such as included in Fiverr and Upwork

3.  Online Marketplace: such as Amazon and eBay

Market Economics

The Fluenzy market economics enables us to, in effect, triple each sale by developing synergies between each pillar offering. For example, a user who purchases a course on productivity will receive recommendations to productivity tools to further support their efforts. After acquiring the productivity tool, the user will then receive recommendations for one-on-one coaching support to learn how to optimize that tool.

Technology

Fluenzy is developing a machine learning algorithm designed to identify and track hybrid work tendencies based on the results of a partnership between Fluenzy and Humantelligence, an internationally recognized Hybrid Work assessment company.

The algorithm is capable of identifying hybrid-work-specific strengths and weaknesses and will recommend courses, content, and technology solutions that best match the profile for individuals, teams, and entire enterprises.

The assessment, which is being used by high-profile companies such as Coca Cola, assigns specific unique characterizations for each individual/team, which enables pinpoint accuracy for the algorithm’s categorization/personalization process.

Any individual who completes the Remote Work Assessment will automatically begin to provide data inputs for the algorithm.

Data inputs include:

• Surveys
• The Shuk’s site analytics of how each user interacts with content
• Context (e.g.  Seniority level, geography, demographics, technical acumen, etc.…)

These inputs will cover any technologies/consultants/content/courses they’ve engaged with in the past (in general) or with regards to remote work (specifically).

Once the algorithm receives sufficient data, it will make specific and accurate recommendations for:

• Technology solutions
• Consultants (match for personalities/methodologies)
• Content (curation)