By: Deddi Zucker
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Mappo

Mappo has developed a unique technology to recognize and delight endless cultural and historical landmarks while traveling.The company won the prestigious start-ups contests of MICHELIN and FORD and received a grant from the Innovation Authority.

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Type:Equity   
Stage:Seed +
Category:Transportation
•  Successfully funded    
  • Campaign Highlights
  • Pitch
  • Team
  • Investors 23
  • Updates 1

Campaign Highlights

Working in huge global markets

The meteoric rise of the global automotive industry in recent years has created a vital need for innovation of the vehicle interior. Mappo is a breakthrough platform in the fields of InfoTainment and content for smart vehicles and media consoles for vehicles. This industry is expected to invest about $ 22 billion on content for car screens by 2022. In addition, Mappo expects to operate in the "Smart Cities" market, led by giants such as Google and with the encouragement of tourism leaders.

 

Mappo is already operating in the field with more than 15,000 interest points 

Mappo has entered the market with a series of business successes that led to its rapid deployment in the world's most important cities. The company has over 15,000 content points in Tel Aviv, Jerusalem, New York, Paris, London, Dublin, Barcelona and others. Moreover, Mappo's advanced technology allows the networking of whole regions by creating thousands of content points, in any cultural or commercial theme, in any city in the world - and in just 72 hours.

 

A commercial contract with NNG and partnerships with market leaders

Mappo has signed a commercial contract with NNG, one of the world's leading multimedia console companies. NNG serves as a content integrator for vehicle manufacturers. Over the past year, the company has sold more than 15,000,000 multimedia consoles, installed in numerous vehicles. In addition, the company is in advanced negotiations with Google Maps creator, Mobileye, global tourism giant Michelin and other companies.

Mappo won the prestigious MICHELIN ,FORD and Paris municipality  competitions 

Mappo won MICHELIN's prestigious "Breakthrough Start-ups" competition in March 2018. The company was also selected to 2nd place by professional jury of the European contest 'Make It Driveable 2018' and 'most popular startup' by the focus groups of this contest.
Mappo was selected as one of the 10 start-ups invited to appear at the investors' conference at MOBILITY SUMMIT TLV 2018, and also made it to the Israeli final of the CIMC CHINA HUNAN INTERNATIONAL ENTREPRENEURSHIP COMPETITION.

Mappo won the 2017 World Competitions in Paris, which it was able to present points of content and tour routes around the city.

 

Mappo will be integrated using the unique multimedia appLink of companies Ford, Mazda, Toyota, and Suzuki!

Following the FORD contest in 2018, the company works  with FORD  to implement its product in FORD technologies. The technology developed by FORD- AppLink is operated by Toyota as well.

 

A portfolio company of Israel's leading incubator – THE TIME

The prestigious incubator "THE TIME", chosen as the leading incubator in Israel, with many successes to its name, has invested in Mappo and is a major shareholder in the company.

Pitch

The idea

Background and need 

The basic platform of Mappo comprises maps. The digital map market is worth approximately $ 20 billion a year. Mappo offers the enrichment of digital maps in two markets that use them:

1.The automotive market; 

2.The smart city market (including tourism).

 

 

1. The Automotive Content Market (IN-CAR INFOTAINMENT)

The market is already estimated at over $ 20 billion and expanding rapidly, with an estimated annual growth rate of 10%. The dramatic changes occurring in the automotive world have created a new intensively developing field: in-car infotainment. According to a report by Research and Markets 2018, the INFOTAINMENT market is expected to grow from $ 19.66 billion in 2016 (mainly navigation and radio maps) to $ 33.16 billion in 2023.

Two technological developments have created new business opportunities worth billions of dollars in the automotive market: 

1. The entry of Internet into vehicles. Most cars are already leaving the production line with SIM;

2. The insertion of more screens into the car - a natural result of connecting the car to the Internet.

 

 

The car interior is now known by manufacturers as the "LIVING ROOM." When this space changes it offers travelers a new and different driving experience. In 2020, more than 50% of new vehicles will be equipped with SIM. The CONNECTED CAR is already the present, not the future. The online car will provide varied navigation options, travel routes and travel guides, emails, AR shows in the vehicle space, audio podcasts and advertising and gaming services.

The car will be equipped with two or three online screens, which will be used not only by the driver, but also by the passengers.

 

The solution

MAPPO's content upgrades your travel experience. The company offers the vehicle industry in-car Infotainment for the connected car equipped with SIM and for the autonomous car. Car manufacturers need content for the driver and passengers - and they are, by nature, unable or unwilling to produce it.

Mappo provides vehicle manufacturers with family-appropriate, location-based content that is synchronized with the movement of the car.

Mappo fills a real need when huge budgetary sums are being allocated: creating an improved driving experience that will help brand cars and enhance marketing and sales for manufacturers.

All car manufacturers devote great efforts into developing, researching and investing in the driver and passenger travel experience. Buyers of vehicles assign significant weight to this experience. The algorithm developed by Mappo will provide these needs for every car manufacturer anywhere on Earth.

 

2. The Digital City

 

The Need

The city and its institutions need digital content for travel, branding and tourism purposes.

The residents of the city and its institutions are digital. The city's residents and visitors are increasingly familiar with, consume, and use digital products and services.

Cities are looking for content for the purpose of self-branding and nurturing a tradition of identity and urban pride.

Urban institutions - municipalities, museums, highways and city streets, public transport, digital screens in squares or bus stations - all consume and search for content to put on their screens.

 

The solution

Mappo offers content at any point on the globe, including municipalities, tourism bodies, and institutions. The company knows how to provide the technology and the content it developed to two large markets of digital life in the city: municipal institutions and tourism and travel bodies.

Urban branding is a system of actions to build a positive image of the city, in order to achieve a competitive advantage to attract investors and tourists.

Mappo offers municipalities, museums and other urban institutions cutting edge technological options that will help brand them in a new and interesting way as smart, digital and connected cities. 

 


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Over the past year, the company has proven itself as a response to the needs of the digital city:

Paris: the municipality of Paris and JCDECAUX Company have operated digital screens on bus stations that included information, games, and cultural content. The two bodies held a global competition in which 20 start-ups were selected to present their product. Mappo was one of those selected and presented on the screens content points and routes in the vicinity of the bus station.

 

The company develops a global platform that connects all types of content (texts, songs, TV series and movies) to their locations, as presented in the content. This connection creates a huge database and maps of content, including points of interest (POIs) and routes.

The data repository in question creates a layer on a digital map - whether it is in an app or on a website. This layer on the maps is created by the GEO-REFERENCE algorithm. This is a significant technological challenge: analyzing texts, extracting locations and placing them accurately on the map of the world.

The company's AI product is unique. There is currently no geographical content layer in the world that uses cultural content in its various forms. The layer is designed for mapping companies, smart cities, tourism companies, cultural institutions and educational institutions.

 

 

Patents

Text Geo-Referencing Engine:  The patent is for the core technology used in the product. The company is in the process of writing and reviewing patents, and registration is expected in July 2019.

Automatic Interest-Based Route Generation Engine: The patent is for the core technology used in the product. The writing process has not yet begun, however, an initial patent survey has been conducted. Registration is due in January 2020.

 

Existing products and technologies:

1. A platform for creating geographic content. The platform is web-based and adaptable to all screens, allowing the community to manually create and enrich geographic content with additional content related to location, creation or creator, and to upload movies and images.

2. Geo-Referencing engine in English. The company developed an engine capable of processing texts, identifying high-resolution location references (street, site, monument, neighborhood, building, city, district, state) with a trained model for literary texts. The engine is able to analyze entire books in English and place references on the world map with an accuracy of 85%.

3. Data API - a secure system for distributing content and managing users for the benefit of customers (B2B) who can receive content in different cuts and use it in their products.

4. Management system, for displaying and tagging content. The system enables editors to view, catalog, and label content generated by the engine, so that it can be used to learn and improve the engine and to discard irrelevant content. Using the system, it is possible to build databases for engine upgrading and independent learning through neuronal networks (AI).

 

Technological development plan for the coming year

1. SALIENCY: Select paragraphs and rank them according to the degree of interest they arouse. A high challenge, the implementation of which will enable the company to offer 'interesting' data rather than any paragraph, regardless of the degree of interest that they might generate.

2. ROUTE-GENERATION: Automatically generate tracks according to interests, geographical location, time and suitability for a particular user.

3. Route-Generation engine capable of producing tracks in real time according to subjects of interest and suitability to the user profile.

• Within 18 months, the platform is slated to create approximately one million pieces of content worldwide, in a variety of fields, in hundreds of cities.

• Technological development creates potential for two patents: one (Geo-Referencing) is already in the process of registration, and the second (Route-Generation) will be registered during the development process.

 

 

 

Team

Uri Weinheber
Board Director
Biography
Dr. Uri Weinheber is currently an active partner in the International Investment Fund - CATHAY. Likewise, Uri was a partner at THE TIME incubator between 2009-2017.

  • Founder
  • Chairman of the Board
Deddi Zucker
CEO
Biography
Deddi has Served as an active member of Knesset for 18 years, and later on in the fields of digital content, as an entrepreneur and manager. During this period he initiated and managed 3 cable television channels, founder of an internet production company and later in the cellular content worlds. Mappo is Zucker‘s fourth startup as an entrepreneur and manager.

  • Founder
Moshe David
Director and Co Founder
Biography
Moshe David served as president of Amdocs North America - and gained experience in managing an international company. Moshe is currently the CEO of TIBA PARKING. Over the years he has acquired experience in acquisitions and mergers. He was an entrepreneur and a director of several start-ups, including KIDOZ (chairman) and OMNISYS.

  • Founder
  • Director
Nir Trelowski
Director
Biography
Nir Trelowski has been an investment angel for more than 20 years and has served as CEO of several companies, among others, FIRST TIME and THE TIME Incubator in recent years. Nir is behind successes stories like PLAYBUZZ, MATOMY, METRICS and others. Today, Trelovsky serves as chairman of PIXELOT.

  • Director

Investors 23

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Updates 1

  • Update date: 04/03/2019
    Recently, Mappo has reached an official approbation on collaboration with 4 automotive companies: Ford, Mazda, Toyota and Suzuki The platform will be integrated into the Infotainment of hundreds of millions of new vehicles from all over the world in the coming months.

The Deal

Documents

Disclosures

The financing rounds made through the ExitValley platform are in accordance with a model of statutory exemption from publishing a prospectus pursuant to sections 15A(A)(1) and 15A(A)(7) to the Israeli companies law - 1965.
Under our model, the disclosure of detailed information on the company and information about the investment in each round of financing are limited to not more than 35 investors which are not qualified investors and the round of financing in not in the format of an offering arrangement ("רכז הצעה") as defined in the securities law
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