We all feel urban roads growing more congested every day – on our daily commute to work, on our way to a large event, even while waiting for a delivery. Mobility demand continues to rise, but unfortunately the capacity available on road networks to support it has fallen short – cities recognize they are not providing the quality of service necessary for their economies to thrive. With rising driver frustration, increasing economic loss from traffic jams, and diminishing air quality from vehicle emissions, transportation authorities have come to understand that building more roads is not the answer and offering alternative modes of transport is simply not enough – the only solution is for cities to fundamentally transform how traffic is managed across a road network. It’s about transforming traffic operations from simply reacting to congestion after its occurred to proactively monitoring the entire road network and predicting/preempting congestion from ever happening in the first place.
Mobi has developed a turnkey, AI-powered SaaS solution to drive this traffic transformation and enable cities to take back control of their roads. The company has proven commercial success operating in several cities around the world, is at the forefront of innovation in a market valued at tens of billions of dollars a year. Whether it’s understanding trip patterns and crowds forming to help the State of Israel slow the spread of the covid-19 virus or predicting and preventing vehicle congestion in Downtown Atlanta in the USA, Mobi is poised to revolutionize mobility for cities across the globe.
Mobi is focused on expanding its operations in the US market. The current fundraising round will allow it to close a large pipeline of customer opportunities in the US market. Closing these initial US customers will significantly increase the company's value and help complete an A round from a leading strategic investor within a year.
A Traffic Control Centers (TCCs) Digital transformation
Today, thousands of Traffic Control Centers (TCCs) operate within cities throughout the country where vehicle traffic is monitored, and decisions are made to manage traffic flow. Unfortunately, TCCs today have severely narrow situational awareness of traffic flow and have limited ability to detect congestion across the road network. They largely operate in “fire-fighting” mode by fetching traffic relief plans to reduce congestion after it’s already formed.
Current-State Traffic Control Center Operations
To make matters worse, TCCs have no ability to coordinate their traffic relief plans with other TCCs that also manage large segments of the same road network. Lastly, TCCs are unable to actively monitor and activate traffic relief plans for routinely congested zones inside their jurisdictions, including stadiums, seaports, airports, entertainment venues, etc.
Mobi is fundamentally transforming how TCCs function by 1) expanding situational awareness from vehicles only to all modes of transportation and 2) shifting operations from reactive to proactive traffic management.
Mobi AI-Powered Traffic Control Center Operations
Mobi does this by leveraging AI to 1) enable mobility insights across travel modes 2) improve traffic flow performance insights 3) predict where/when congestion and gridlock will occur, and 4) prescribe targeted traffic relief plans that significantly reduce and prevent traffic congestion. Our platform operates in real-time and can be applied to actively manage traffic flow for a small area of interest or an entire city, metro-area, or state. The platform also empowers multiple TCCs utilizing it to better coordinate their traffic relief plans between each other - a capability that simply does not exist at all today.
Analysis conducted by Prof. Haim Aviram for the Israel Ministry of Transport and Road Safety determined that for every NIS invested in Mobi's platform, transportation agencies saves NIS 8.7 from its budget and the public save NIS 100 through reduced travel time, reduced air pollution, improved quality of life and benefits to the economy.
Looking into the future, TCCs recognize that the increasing number of connected vehicles on road networks provides an opportunity for them to further improve traffic flow and road safety by communicating with these vehicles (V2X). To that end, the Mobi platform is designed to prepare TCCs with the ability to harness the power of these advanced vehicles and enable nex-gen traffic and demand management
Commercial Success and Strategic Collaborations in Israel and Worldwide
After entering the Israeli market and winning the Ministry of Transport's national contract, Mobi left for the US: First stop: City of Atlanta. Like Israel, Mobi's platform was highly successful in providing active traffic management around the downtown Atlanta venue space previously plagued by chronic and growing congestion challenges.
The downtown Atlanta deployment provided real-time 24/7 traffic insights to the traffic control center responsible for the city center, including high demand entertainment venues and stadiums. The Mobi platform was specifically utilized to actively manage traffic for Super Bowl VIII, resulting in a ~50% travel-time delay improvement for both entering and exiting the stadium during the game and for countless events held afterwards.
Outside of Atlanta, Mobi is also leading projects in the field of connected vehicles and in both Israel and Canada, with its eye on improving mobility leveraging the connected and autonomous vehicles of the future.
Mobi is currently in advanced talks to start commercial operations with many US transportation authorities and private businesses, as well as continuing to develop collaborations with large US companies (Note: Mobi has signed agreements with Microsoft, Cox, and GE). Our 2020 goal is to sign contracts with 3 US city customers and prove market traction to future investors.
The Mobi Dream Team
Mobi's team is comprised of experts in business, technology, AI, product development and traffic engineering, being steered forward to success by 4 seasoned leaders:
- Mr. Dov Ganor, CEO – Traffic Data Expert (to Waze, TrendIt, ITIS, Mobileye)
- Prof. Moshe BenBassat, Chairman – AI Expert, Founder and Former CEO at Click Software (sold to Salesforce for $1.4B)
- Mr. Samir Saini, Chief Business Officer – Smart City Expert, Former CIO for NYC & Atlanta
- Dr. Israel Feldman, Chief Scientist – Data Science Expert, Founder/Former CEO at Estimotion - the first company to build a real-time travel time system (sold to Inrix)
Prof. Ben Bassat, Chairman and primary investor in Mobi, is convinced Mobi will be as successful as his previous company, ClickSoftware. He is also leading the current round of investment.
A Unique Solution for a Huge Market - Considerable Value for Countries, Authorities and Private Entities
Mobi operates in the rapidly growing Intelligent Mobility Analytics Systems market valued at tens of billions a year. The market has recently turned its attention to innovative management solutions that offer 1) deep mobility insights across modes to enable data-driven policy development and 2) active traffic management capability that reduces transportation operating costs and optimizes network-wide traffic flow to fuel economic growth.
Mobi’s offerings clearly meets the demand of the market, but clearly differentiates itself from other competitors by offering 1) actionable mobility insights for control room decision makers and policy makers 2) a complete picture of traffic flow and alerts of emerging traffic problems to traffic operators and 3) and AI-recommendation engine delivering targeted traffic relief plans that reduce and prevent congestion – all done in real time and at the entire network level.
A Great Investment Opportunity
In recent months, the company has developed a significant pipeline of orders in the US, and collaborations with leading companies in the US, Israel, Canada and China.
The current fundraising round is led by the company's investors at relatively low value. It will enable Mobi to close a number of US deals that will significantly increase the company's value and help complete Round A from a leading strategic investor within a year.