More Foods

The problem/Need

A significant portion (30%) of the population in developed countries is actively seeking to reduce their meat consumption. As meat is commonly associated with being a major source of protein, this shift in consumer preference presents a substantial opportunity to meet the demand for delicious, high-protein foods that derive protein from plant sources. However, there is a notable issue with the existing market solutions. Many of these alternatives are not perceived as healthy nor are they considered tasty. This is primarily due to the prevalent use of soy and seitan, which are major allergens and harbor negative perceptions. Additionally, these products often feature long lists of unfamiliar ingredients, lacking a clean label. Moreover, the lack of variety and diversity in available options, where the majority are based on just the same 2-3 main ingredients, leaves consumers longing for different tastes and textures. Thus, there is a clear need for healthier, more flavorful, and diverse plant-based protein alternatives to satisfy consumer preferences.

The Solution

More Foods has developed a range of delicious, highly textured plant-based products that are considered a healthier alternative to other products in the market. This effectively addresses the current gap in the market for nutritious meat alternatives. These products stand out due to their impressive nutritional profiles, including high protein content of 27% and fiber content of 7%. Additionally, they offer clean labels, short ingredient lists, and do not use any major allergens.

One key advantage of the company's products is their unique formulation and production process, which has been granted a patent. This enables the company to utilize pumpkin and sunflower seeds as primary protein sources, setting them apart from competitors in terms of health attributes,  taste and texture.

Moreover, the versatility of More Foods' products allows for a wide variety of culinary applications. They can be used in various recipes, such as stir-fries, burritos, bao buns, sandwiches, and shawarma, offering consumers a diverse range of options to suit their preferences and satisfy their culinary needs.

The Technology

Within the established oil extraction industry for pumpkin and sunflower seeds, a byproduct is generated after the oil extraction process. This byproduct consists of the residual seeds without the oil content. More Foods employs an innovative approach by converting these de-oiled seeds into a powder. This powder is then combined with other natural ingredients and conveyed with water into specialized food production equipment. Through the application of controlled pressure and temperature, the mixture is transformed into a textured, meat-like food product. The resulting meat alternatives are then shaped into various forms suitable for different culinary applications before undergoing freezing.

More Foods holds intellectual property and a patent related to the process and formulation essential for producing textured plant-based protein products utilizing pumpkin and sunflower seeds. The company has secured an Israeli granted patent and a PCT application, providing the opportunity to seek protection in major countries while maintaining the priority date of the original Israeli submission. For a visual representation of the process, refer to the overview schematic included in the company deck.

Media Coverage