MyCrops

A Revolutionary AI Technology for the Horticulture Industry, that is Building the Largest Horticulture Database

MyCrops’ platform enables quick and precise large-scale crop monitoring and disease diagnosis on an individual plant level, using affordable off-the-shelf cameras and advanced algorithm analysis. The company has been collecting images in a big data reservoir since its establishment in 2017, through a mobile app that offers Agronomist-as-a-Service for small-scale farmers regarding the health status of their plants. The company’s database contains over 3 million plant photos, that enrich the system’s abilities and allow accurate pest and disease detection in high-value horticulture crops (including vines, flowers, cannabis and more), and aides in reducing crop waste by 30%. This sets MyCrops apart, with a major competitive edge— large-scale data sets with high variability, imperative for robust algorithm training, that are hardware-agnostic and applicable on various types of crops. Thus, precise identification based on real world situations is achieved. This approach allows the company to implement its technology in varied types of cameras and simultaneously support a large assortment of crops.

Patents, Israel Innovation Authority Grants and Investments in Israel and Abroad

Since its inception, MyCrops has raised significant investments from private investors from the United States and Europe, along with Israel Innovation Authority grants. Furthermore, the Rockstart Agrifood fund from Denmark, which specializes in investing in purpose-driven agro-tech companies, has invested in the company’s technology. MyCrops has applied for a patents (without PCT) in the United States, Europe, Canada, Australia and Israel, and is expected to receive the final approval by the end of 2022.

Rapid Growth in Commercial Activity

The company exhibits an impressive growth rate in commercial activity. The system is currently being used by paying horticulture farms that are leading the field in Israel and abroad. Furthermore, the company is conducting pilots all over the world, which are showing promising results, and is signing on distributors to support the company’s rapid growth, as part of its market penetration strategy.

A Team with Extensive Agriculture and Technological Expertise in Israel and Abroad

Leading MyCrops is a team that has much experience of the common challenges the agriculture industry faces firsthand, due to extensive agronomic and agricultural expertise. The company’s co-founder and CEO, Asaf Levy (MBA), grew up in the Golan Heights as a farmer, where his family owns one of the first wineries in Israel. There, he gained unmatched experience and profound understanding of the economics and operations of a successful horticulture business, and the challenges that come with it. With an extensive network of connections in the international agricultural space, he obtained a B.Sc. in Agriculture Economics and worked as a business consultant in large international companies. MyCrops’ Chief Scientist and co-founder, Assaf Gavish, has over a decade of experience in computer vision for agriculture and deep-learning algorithms, with a M.Sc. from the Weizmann Institute of Science. Guy Avneyon, the company’s CTO, has extensive experience as a developer at several cutting-edge startups, as well as the defense industries in Israel, where he was responsible for server architecture, information systems and cyber security. MyCrops has an impressive board of advisors, amongst which are the former Minister of Agriculture, Shalom Simhon, and Prof. Yoram Kapolnik, former director of the Volcani Center.

An Innovative Agro-Tech Development for an Immense Market, that Enables Farmers to Save Millions of Dollars a Year

Nowadays, the agriculture monitoring sector offers a solutions for open field crops via aerial imaging, while greenhouse crops require a different course of action. Consequently, MyCrops has developed a unique platform that can efficiently detect pests and diseases in high-value roof-protected crops. In this manner, up to 62% of annual crop losses, which occur due to detectable stresses and poor planning, are expected to significantly decrease. The company uses affordable off-the-shelf cameras that are accessible to every farmer, thus providing the most affordable solution on the market. Following the transition to precise and customized treatment—that enables the tracking, detection, diagnosis and treatment recommendations in every plant, down to the leaf level—farmers can save up to 30% of all expenses, including labor force, fertilizers, pesticides and crop waste. Finally, these will result in improved yield quality and revenues.