Neo-mare

The problem
370,000 deaths per year.

The life of each of them is our vision.

Drowning can happen to anyone. Even if he is a professional swimmer, or a world champion in weightlifting.

 370,000 people dies each year as a result of drowning - and these are just the reported cases!

We have a dream. We want to save people. And as much as possible.

Meet LifeSaver™, our way of doing good in the world.

NeoMare’s solution

With a groundbreaking patent - we have developed a unique product that is going to change the world!

LifeSaver™ is a simple and elegant fabric bracelet, like a tennis player's sweat shield, ONLY it contains a unique chemical compound, which In times of danger, can turn from a beautiful fashionable accessory, weighing 30 grams, into a large float balloon that inflates within 20 seconds to a volume of 8 liters! This volume is enough to allow an adult person to float.

The drowning person will be able to hold the balloon and float until the rescue forces arrive.

the technology
After 5 years of hard work with leading experts, we developed an amazing product which was also registered as a patent in USA!

Our technology is based on a unique formula, in which "grams of chemical powder and liquid" - are able to turn into a rescue balloon when needed.

The formula contains light gas (hydrogen), enclosed in a stable shell and safe to use. Our development received great resonance and interest from many parties in the chemical compound industry.

Beyond the scientific achievement that left many experts speechless, this technology opens up for us, a wide horizon of possibilities, in many and diverse aspects to empower and impact "industry" and "the economy".

But as mentioned, we are interested in saving lives.

target audiences

It's easiest for us to say that anyone who is exposed to the sea or the pool is a potential customer.

But above all, as parents to children ourselves, we all feel the heartbeat every time they are near the sea.

Our product is a kind of 'safety net', which can greatly contribute to the parents' peace of mind.

This is the place to point out, that 50% of all deaths from drowning at sea are at the age of 30 years, or younger - so there is no doubt that they will need our technology immediately.

As part of our vision, we have set ourselves the goal of enabling as many people as possible, to purchase the product - and we will make sure it will not be "only for the rich".

But not only children, in fact everyone who meets the sea is statistically at risk of drowning - because the sea is a huge force of nature, which does not differentiate between a small child, a professional or a somewhat strong swimmer.

So who else will need us? Swimming schools, surfers, divers and other water sports participants/enthusiasts.

And of course, port workers, shipowners, maintenance workers in the maritime industry and so much more...

Business model and our ROI (return on investment)

If we take the potential profit and yield options of the table for a moment - it is important for us to emphasize that if we saved one person from drowning, even one, we have already recouped our investment.

And of course we aim for much more.
 

Our business model is built on two main avenues:

A. The sale of the product to potential customers by direct order (BTC), or through various marketing networks dealing in the field of sports and water sports (BTBTC).

B. Complementary and related products, such as connecting to leading brands, or giving a personal and unique touch to our product (printing personal photos, choosing colors or prints in a variety of fields and more).

Market penetration strategy

We understand that implementing a new and unique product in such a wide market requires peripheral activity in several channels. Therefore our marketing plan is based on 4 main stages:

1. Public relations - reaching through the media and social networks primary customers who will adopt the product.
2. Direct appeal to the target audience - customers engaged in maritime activities
3. Creating collaborations with leading companies in the industry to allocate branding on the product.
4. Signing distribution agreements with distributors and marketing and sales networks on platforms such as Amazon and Ebay and a variety of POS (points of sale) around the world.

A huge market just waiting to open

It is impossible to accurately quantify the number of people entering to the sea in the world. Anytime. Everywhere. Billions upon billions of water entrances.

But it is certainly possible to estimate the millions of casualties and injuries as a result of drowning, along with the approximately 370,000 deaths each year!

The absurdity is that despite the alarming numbers, in the absence of successful companies and developments, the drowning rescue market still barely exists. But that's going to change.

We have all the elements and definitions of a strong market. A clear and immediate need. Target audiences. Predictions.

All that we are missing is a significant product, which together with its ability to save lives, will inaugurate and educate a completely new market.

In order to understand the magnitudes of the target market, we made a very conservative assessment. We maintain extreme caution, mainly because these are huge numbers and we prefer that one deviation will be minimal and not affects our business plan - and if so, then for the better!
 

Leaving the competition behind

The NeoMare bracelet has several competitors, but none of them come even close to what we are about to offer, in terms of quality and comfort.

Our product is lightweight, comfortable to use and swim with, fashionable and affordable for everyone.