The Entrepreneur
Eran Orr, founder and CEO of XRHealth, served for more than a decade as a fighter pilot in the Israel Air Force and was injured during his service. After a long recovery and rehabilitation process, he began a thorough study of whether there are injuries typical of various professions in the Air Force.
As part of his research, he discovered that such specific injuries do exist: Those in certain jobs tend to suffer from lower back problems, while those in others are prone to cervical spine injuries. After learning that preventive training can almost completely solve typical injuries, Orr decided to promote a program for preventive training for the various populations and professions in the Air Force. Thus was born the program for preventing spine injuries in the Air Force.
As part of his work in the program, Orr noticed that physical therapy training and prevention exercises have two major limitations:
Upon his release from the IDF, Eran decided to launch a necessary revolution in the world of physiotherapy; for this purpose he founded XRHealth.
The Company
XRHealth provides a digital treatment experience that combines the worlds of artificial intelligence and games. The company's software produces a virtual reality and an augmented reality environment - games, movies or any other option - that causes the user to interact with the environment. The interactive platform turns the Sisyphean rehabilitation process into an enjoyable virtual experience and enables ongoing monitoring of the progress of the process. As well, it identifies the most effective training protocols based on Big Data.
XRHealth is the first in the world to have an ISO standard for developing medical applications in virtual reality. The company develops FDA and CE approved VR/AR medical applications, for use both in the clinic and at home. The applications cover a wide range of medical disciplines, including pain management, physical, motor and cognitive rehabilitation, as well as healthcare applications for preventive medicine and health promotion. As part of its collaboration with the largest AR/VR companies in the market, XRHealth works with the most advanced technologies and harnesses the capabilities of AR/VR for the most urgent health needs.
As of April 2023, XRHealth is merging with Amelia Virtual Care, which developed the world's leading platform for mental health care through virtual reality. The connection between the two companies makes them the first, largest and most comprehensive platform in the world for XR-based medical treatment.
Amelia Virtual Care provides evidence-based virtual reality tools for mental health professionals to use in their practice. The company’s VR platform is used by over 2,000 therapists across the globe to enhance patient therapy for both in-person and remote environments. www.ameliavirtualcare.com
Investment Highlights
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During a 16-year career as an executive officer in the Israeli Air Force Miki received the IDF Major General‘s Award of Excellence. Miki serves as the president of the VR/AR Association, Tel Aviv chapter.
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Tal is an experienced product manager with more than 7 years of expertise in the development of advanced technologies, from characterization to the implementation phase, in collaboration with leading industries. Tal earned a BA in Information Technology Management and a division in Aeronautics and Technology from Ben-Gurion University and an MBA specializing in Finance and Risk Management from IDC.
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A skilled executive with 15 years of experience in leadership roles in healthcare marketing & customer experience. Maya served as board member & regional director at Clalit Health Services, Israel’s biggest health organization. Specializes in strategic planning, marketing & communications, customer experience, project management & recruitment. Maya earned an MA in Public Policy from The Hebrew University of Jerusalem.
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Dr. Hefner is a general internist currently serving as the Chief of Medicine at Spaulding Rehabilitation Hospital (SRH). She is the Chair of Quality and Patient Safety for Harvard Medical School’s (HMS) Department of Physical Medicine and Rehabilitation. Dr. Hefner is also an Associate Physician in Internal Medicine at Massachusetts General Hospital and an Instructor in Medicine at Harvard Medical School.
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Consultant Physical Therapist, Professor of Musculoskeletal Research at the Universities of Hertfordshire, United Kingdom, and, Limerick, Ireland. His main areas of research interest are musculoskeletal shoulder problems (primarily rotator cuff related shoulder pain, and frozen shoulder) as well as tennis elbow (lateral elbow tendinopathy).
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Developer and Product manager professional with international experience in the management and production/development of large and complex interactive virtual reality healthcare apps.
Uses a combination of informal leadership and extensive knowledge in digital experiences to bring digital solutions to the client needs. Strong technical background. Extensive knowledge in XR development, motion capture, audio design and 360 video production. Leading tech teams since 2007.
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During a 15-year career in financial services ranging from equity portfolio management at Merrill Lynch to M&A banking at Morgan Stanley, Deepa developed broad expertise in capital markets, financial planning, and corporate strategy.
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Founder of Amelia Virtual Care (formerly Psious). Xavier holds a Degree in Physics and Electrical Engineering from the University of Barcelona and a Master in Bioengineering from the University of Colorado (USA).
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Internationally recognized surgeon and disruptive innovator, with focus and passion for the convergence of healthcare and technology. Performed the first-ever documented Google Glass-enabled surgery on June 20, 2013. Top 10 / top 50 Digital Health Digital Transformation influencer & KOL
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A board-certified neurologist. Currently an attending physician in the Department of Neurology at Ochsner Health System and a staff physician in the department of PM&R at the New Orleans VAMC. He is also director of Ochsner’s medical 3D(m3d) lab which applies additive manufacturing, virtual and augmented reality to healthcare delivery.
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