Verto 3D

The digital commerce market is experiencing tremendous growth in recent years, since it provides a quick and convenient shopping experience from the consumer's own home, and offers a wide variety of products in a single channel. Nowadays, different companies are offering their services on online retail platforms, as they try to keep up with global shopping trends.

Today's consumer expects advanced online infrastructure—consumers want to inspect products from all angles, receive unique product highlights and observe the product on models or even try it on themselves virtually. Therefore, businesses are realizing that in order to take part in the competitive eCommerce world, they must create a high-quality shopping experience, that will give consumers confidence in their purchasing choices.

While setting up a virtual store, various solutions already exist on the market that help build the website, market the products, and integrate features such as checkout and payment…However, currently one of the field's main challenges is product visualization that accurately highlights different elements and hotspots. This is one of the only features that are not yet automatic or integrated into other eCommerce platforms, despite its tremendous importance in creating a shopping experience that mimics the one in a physical store. Specifically, studies conducted by Google and Shopify show that product visualization in a 3D format on eCommerce platforms can result in a dramatic increase in conversion rates while reducing return rates—a phenomenon that significantly impacts retailers' profitability.  

The Need

When entering a store, we can inspect the desired item from every angle, detect all the fine details and feel it in our hands for as long as we want. Thus, a multi-sensory experience is created, which helps us connect to the product we are about to buy, awarding us with a confidence in our purchase—a feeling that is difficult to recreate in the virtual shopping world.

The three main challenges that e-tailers are currently facing in creating visual content include boosting traffic to retailers' websites and increasing the conversion rate; high-quality visual content generation takes time, which can sometimes outgrow the shelf life of products in the fast-evolving fashion industry; and finally, the return rate of online purchases is exceptionally high, especially in the footwear market (around 40%), versus in-store returns (only 8%).

Leading e-tailers' platforms invest vast resources in high-quality visual content creation that accurately depicts their products, by hiring 3D professionals and using designated equipment. This is a long and expensive process at the end of which, the final product may not necessarily resemble the original item sufficiently.

Furthermore, the eCommerce market in general, and the fashion industry in particular, follow an intricate supply chain, which starts off with brands that create the product that is then transferred to the distributor, finally reaching the retailer, who markets it to the consumer. Retailers that market several brands alongside one another may create their own visual content, without any professional background. Hence, their website presents scattered content with an overall sloppy look. Additionally, this long supply chain does not allow effective communication between brands and retailers, and consequently, brands cannot produce useful business insights—which of their products are global bestsellers, what are the prevailing market consumer trends and where is the industry heading in the near future. 

The Solution

Using advanced Generative AI technology (a collection of algorithms that can create new realistic visual content), Verto automatically translates footwear photos (and will branch out to clothing and bags in the near future) taken by any smartphone, into a comprehensive visual content collection. This includes 2D product photos, 3D models, lifestyle photos, and an upcoming virtual try-on feature (Augmented Reality)—which all accurately portray the original product and can be easily and quickly integrated into any eCommerce platform, at minimal production costs. The product photos and 3D files are gathered in the company's proprietary database and are available to be reused by other retailers and brands in their own virtual stores. Verto provides an automatic, convenient, fast, and accessible service—which is expected to dramatically upgrade the virtual shopping experience worldwide.  

The Technology

Verto automatically renders photos to 3D files by using advanced AI methodologies. The retailer scans the selected item by following a unique proprietary process and uploads the scanned product to Verto's system, where the digital replication is completed. Next, the file undergoes a quality control check and is then ready for official use. The files are stored in the company's cloud (which includes content depicting products developed by numerous brands over the years) and are made available to all subscribers. The content integration in the eCommerce website is extremely simple and requires the entry of a single line of code to create a complete 3D visual gallery. From just a few ordinary product photos, Verto is able to create an entire visual product library for marketing purposes, including 3D files, lifestyle photos, virtual reality (upcoming), and more.