KashKlik - Automating Viral Marketing

KashKlik is an innovative Influencer Marketing platform that revolutionizes the way advertisers promote campaigns through influencers on social networks. Our campaigns already reach millions of people worldwide.

109% of funding target

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By: Hayim Makabee
Successfully fundedAngel Investment
Investment type:
Company Stage:
Category:
Advertisment

Highlights

Highlights

KashKlik provides a fully-automated solution for Influencer Marketing, which is marketing through people who have influence in the social networks. 

KashKlik is already a fully-functional platform, with hundreds of influencers reaching millions of people. We have paying customers and initial revenue.

Influencer Marketing is the biggest trend for Digital Marketing in the year of 2017, and represents a new and very effective channel for advertisers.

KashKlik applies advanced Machine Learning algorithms to build rich influencer profiles and support very precise targeting for the campaigns.

Pitch

Pitch

The Idea

Unexplored Potential 

Influencers have a great number of followers on social media such as Facebook, Twitter, Instagram and YouTube, and therefore are able to directly impact purchase decisions of their followers. 

Whereas current Influence Marketing efforts are focused on celebrities, there are millions of micro-influencers worldwide, who have typically 5,000 to 100,000 followers. In the current scenario these micro-influencers cannot be reached by advertisers.

The Power of Influencer Marketing:


What's the Market Size?

The micro-influencers are hungry for real opportunities of making profit by monetizing their audience, exploiting their reputation and popularity. But they currently don’t have any source of marketing campaigns to promote. 

Existing platforms require manual negotiation between advertisers and influencers, and thus are not scalable. In these platforms the advertisers can search for influencers, but they do not empower the influencers to search for campaigns, so they cannot be proactive.

Number of active micro-influencers according to Social Media Platform:

 

 

Team

Team

Hayim Makabee
CEO
Biography
Hayim has more than 20 years of experience in the Israeli hitech industry, having played leadership roles as a Software Architect and as an expert in Machine Learning. Hayim has a M.Sc. in Computer Sciences from the Technion and is the author a book and several scientific publications.

  • Founder
why Hayim Makabee ?
Over the past 20 years, Hayim Makabee has played leadership roles in several Israeli startup companies. He was part of three successful exits, at startup companies that served millions of end-users. Hayim is an expert in the application of Machine Learning methods to Computational Advertising.

Ariel Verbner
CTO
Biography
Ariel has more than 15 years of professional experience in IT, with focus on software development, including team leadership. He is M.A. Systems Engineering graduated at Buenos Aires, Argentina. His experience includes leading the development of complex software systems for government corporations.

  • Founder
why Ariel Verbner ?
Ariel has many years of experience leading teams of developers to implement sophisticated web-based platforms. He has a deep knowledge of the advanced technologies that are being used to deploy KashKlik‘s services, assuring quality attributes such as efficiency, scalability and robustness.

Jacob Kutschenko Gurfinkiel
CMO
Biography
Jacob has been working with large companies in the Digital and Marketing fields for the past 7 years. He has a B.A in Psychology and M.A in Psychoanalysis both graduated with honours. Graduated in Neurosciences at the Hebrew University and M.B.A at Tel Aviv University.

  • Founder
why Jacob Kutschenko Gurfinkiel ?
Jacob has many years of experience working with large companies in the Digital and Marketing fields. He has been responsible for multiple digital innovation projects. He also worked as a consultant helping entrepreneurs and startups to launch new businesses and enter new markets.

Galina Kravchenko
Marketing Manager
Biography
Galina has over 4 years of experience in marketing of entertainment media. Graduated from National Research University Higher School of Economics (Moscow), she has a B.A. in Integrated Communications, M.A. in Media Management (graduated with honours).

  • Key Employee
why Galina Kravchenko ?
Galina has unique experience in the management of Digital Marketing campaigns for big brands, including digital strategy planning, community management (SMM), content management and PR-agency coordination.

Updates

Updates

Currently there are no updates in this pitch

The financing rounds, made through the ExitValley platform, are in accordance with a model of statutory exemption from publishing a prospectus pursuant to sections 15A(A)(1) and 15A(A)(7) of the Israeli Securities Law - 1968.
Under this model, the disclosure of detailed information on the company and information about the investment in each round of financing are limited to not more than 35 investors, who are not qualified investors, and the round of financing is not in the format of an offering arrangement ("רכז הצעה"), as defined in the Securities Law.
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