Finberry
Empowering Advisors, Freeing Investors.
Finberry is the all-in-one wealth platform empowering advisors with modern tools and giving clients a smart, free app to track their wealth and connect with trusted professionals.
81% of funding target
Retail Investment: ₪84,979
Angel Investment: ₪420,000
11Investors₪504,979Raised so far33Days to go |
To view the table of benefits in the current fundraising round, please click here
Highlights
Highlights
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Empower Advisors. Free Investors.
Overview
Finberry is redefining how people build wealth. We empower advisors with scalable, AI-powered tools, and offer clients a clear and intuitive investment experience.
One platform. Two sides of the same opportunity.
Market Opportunity
Big pain. Bigger shift. Huge opportunity.
In Israel, thousands of financial advisors serve 1.5 million clients and manage $150B, yet most are held back by outdated tools and rising compliance burdens.
Globally, 750,000 advisors manage $170T, while 150M mass-affluent individuals hold $280T, and remain largely underserved.
With PSD2 (Open Banking) and AI transforming expectations, clients now demand personalized, digital-first experiences — and advisors need modern infrastructure to deliver.
Finberry meets both needs.
Dozens of Israeli advisors and family offices have already joined our waitlist and participated in our survey, validating the urgency for a better way.
Investment Highlights
We’re not just building another wealthtech app — we’re reshaping the foundation of how advisors serve and clients succeed.
Finberry combines regulatory credibility, advanced AI, and real-world traction to meet the market’s most pressing needs:
Advisors need better tools.
Clients demand better experiences.
The industry is overdue for a smarter, scalable solution.
Here’s what sets Finberry apart:
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B2B-first platform with a growing user base: We focus on equipping financial professionals first, creating a strong distribution network that also enables scale on the client side.
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End-to-end infrastructure: From digital onboarding to portfolio management, compliance, and engagement, everything advisors need is unified in one place.
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AI-driven intelligence: Our platform integrates native AI to personalize portfolios, streamline advisor workflows, and boost client engagement.
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Licensed and compliant: As a licensed Portfolio Manager (ISA #846), Finberry knows what advisors need. We're fully GDPR and nLDP compliant, with plans to add an AIS license to support future growth.
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Strategic partnerships: We integrate with leaders like IBKR, SaltEdge, Certomo, and FA Solutions to power a broad, compliant, multi-asset experience.
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Recognized innovation: Selected to present at Vivatech Paris 2024, highlighting our global potential.
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Real traction: Live pilots are underway with over 200 end-users aggregating hundreds of millions of shekels, supported by a waiting list of advisors and a validated B2B2C business case.
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Brand Protection: The company has taken significant steps to protect its brand and intellectual property globally. The Finberry brand is officially registered and protected in key international markets, including Israel, Switzerland, the European Union, the United States, Brazil, and the United Kingdom.
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Experienced Leadership with Expertise in Finance, Technology, and Regulation: Finberry's leadership team combines expertise in finance, technology, and regulation, setting the company apart from fintechs that focus solely on technical solutions. The co-founders' deep knowledge of financial markets and regulatory compliance enables Finberry to meet current demands and anticipate future trends.
- The offer is not subject to the securities laws and corporate laws applicable to a company offering securities to the public. The Israel Securities Authority has not approved the publication of this offer document and has not reviewed it. Following the completion of the offer, the company will not be subject to disclosure requirements and corporate governance provisions designed to protect its investors and provide oversight by the Israel Securities Authority.
Pitch
Pitch
The Need
Advisors are overwhelmed. Clients are underserved. And the current system isn’t working for either side.
Today’s financial advisors are buried in admin, juggling disconnected tools, and struggling to grow. They spend more time on compliance than client care — and it shows. Performance suffers. Client trust erodes. And entire market segments are left behind.
Meanwhile, clients are stuck. Stuck between cold robo-advisors and high-cost private banks. Stuck without visibility, without personalization, and often — without anyone to turn to.
The pain is real — and widespread:
High Costs
Traditional advisory services come with hefty fees, making them inaccessible for millions. Smaller investors are priced out — and many advisors simply can’t afford to serve them.
Complexity & Lack of Clarity
Clients often have no idea what’s being done with their money. Limited transparency and confusing reporting undermine confidence and trust in the advisor relationship.
Exclusivity
Wealth management still caters to the top tier. Most professionals focus only on high-net-worth clients — leaving mass-affluent individuals without real advice or support.
Inaccessibility
Digital access to qualified, regulated advisors is still rare. The average user can’t easily onboard, connect, or engage with a professional through a seamless, modern interface.
Lack of Personalization
Personalized service is hard to scale. For most advisors, it’s simply too expensive and time-consuming to tailor strategies for more than a few high-end clients.
Finberry solves all three dimensions of the problem:
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Advisor inefficiency — by replacing fragmented tools with a unified, AI-powered platform that automates admin and improves performance.
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Client dissatisfaction — by delivering transparency, simplicity, and personalized experiences through a modern, user-friendly app.
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Missed opportunities — by enabling advisors to scale beyond the ultra-wealthy and finally serve the mass-affluent segment at scale.
The Solution
Finberry is the all-in-one platform that solves the structural challenges in modern wealth management — for both advisors and clients.
With built-in automation and Gen AI, it becomes possible to deliver personalized advice at scale — something that was once reserved only for the ultra-wealthy.
At the same time, clients benefit from a free, intuitive app that gives them real visibility into their finances. They can track their wealth, receive insights, and connect with licensed professionals through the Finberry Community — all within one streamlined experience.
A Smarter Gateway to Wealth
Advisor efficiency is unlocked through simplicity and integration. Finberry gives professionals everything they need — in one place — to save time, streamline operations, and perform at their best.
Client trust is built through clarity and transparency. The Finberry app empowers users with a modern, intuitive experience — offering real-time insights, control, and access to personalized financial guidance.
New growth opportunities emerge through scale. With more capacity and smarter tools, advisors can confidently expand their reach, serve the mass-affluent segment, and deliver personalized value at every level.
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What’s in It for Them?
Advisors gain the tools to scale. Clients get the clarity to grow.
Finberry bridges the gap between professional advice and modern digital expectations, making wealth management smarter, more inclusive, and built for the future.
1. For Financial Advisors
Efficiency, growth, and impact — all in one platform.
Boost Productivity
Streamline the entire workflow and reclaim valuable time.
AI & Automation
Supercharge investment management with intelligent tools.
Expand Reach
Grow your business without compromising quality.
Unlock Revenue Potential
Turn efficiency into long-term business growth.
2. For Clients
Clarity, access, and control — from day one.
Full Financial Visibility
Get a complete picture of your wealth — all in one place.
Personalized Guidance
Receive expert support tailored to your life and values.
Smart Investment Access
Make better financial decisions with modern tools and smart support.
A Better Experience
Feel in control from your very first login.
The Technology
Finberry's platform is fully digital, combining cutting-edge AI and expert-driven insights to give financial advisors everything they need to grow — from smarter workflows to better client engagement and data-driven portfolio management. Our key features include:
Asset & Liability Aggregation: Seamlessly aggregate accounts, investments, mortgages, and real assets across the EU and Israel, providing a full view of your financial life.
Professional-Grade Analytics: Access advanced tools to analyze total wealth, portfolio performance, and risks, offering insights once available only to high-net-worth individuals.
Real-Time Data: Stay updated with live data for both investments and accounts, allowing timely and informed decisions.
Client Profiling: Sophisticated risk and ESG profiling alongside financial knowledge assessments enables customized advice and strategies.
Financial Learning Center: Empower users through educational content, including a self-certification system to validate financial expertise.
Tailored Asset Allocation: Receive bespoke investment strategies aligned with risk tolerance, ESG preferences, and financial understanding.
Fully Digital Onboarding: Seamless onboarding from KYC and contract signing to risk profiling and advisor consultations — all in one place.
Trading Portal: Access over 40,000 financial instruments, including equities, bonds, ETFs, mutual funds, futures, and options — all at competitive rates.
Multilingual Support: Available in English, Hebrew, and French, making Finberry accessible to a broader audience.
Media Coverage
Team
Team
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"Finberry was born from one truth: you can’t serve a digital generation with yesterday’s systems. We didn’t just build tech to streamline — we built it to unlock opportunities the market isn’t even seeing yet."
Franklin Meimoun is a seasoned professional with over 20 years of experience in Capital Markets, Treasury, and Asset Liability Management (ALM). He has held significant roles in leading financial institutions, including Global Head of Balance Sheet Management Analytics at HSBC Private Bank Suisse and Head of Global Treasury & ALM at Union Bancaire Priv?e (UBP).
Franklin is the Founding Partner of TALMIS Sarl, a successful venture where he leverages his extensive financial background to provide consulting and advisory services to leading financial institutions in Capital Markets, Treasury, ALM, Risk, and Finance.
Building on his extensive career, Franklin established Finberry, where he continues to drive innovation and excellence in the Wealth Management sector.
Franklin’s deep understanding of financial markets and client needs allows him to deliver optimal financial outcomes and foster strategic growth.
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Financial data
Financial data
A system ready for change — on both sides of the equation.
1. Advisor Efficiency Is Stretched Thin
Finberry begins by tackling a growing gap among financial professionals.
In Israel alone, thousands of licensed advisors, family offices, and portfolio managers serve over 1.5 million clients, managing close to $150 billion in assets. Yet most of them are limited by outdated tools, rising regulatory pressure, and manual processes — leaving little room to grow.
Even seasoned professionals are slowed down by Excel files, legacy CRMs, and disjointed systems. They need a modern, unified infrastructure to deliver more value, faster — without growing their headcount.
2. Clients Expect More — and Get Less
The global wealth landscape is evolving but the client experience hasn’t caught up.
Millions of investors, even with sizable portfolios, still face a binary choice: impersonal robo-apps with no human guidance, or private banks that only serve the ultra-wealthy.
This is especially true for the 150+ million mass-affluent individuals worldwide — controlling over $75 trillion in assets — who are underserved and overlooked by traditional players.
They want clarity, trust, personalization, and a digital-first experience.
3. Growth Is Being Left on the Table
Globally, more than 750,000 advisors manage over $170 trillion in wealth — yet most struggle to expand their reach.
Their time is spent on admin, not growth. Without scalable tools, they can’t serve more clients, nor address high-potential markets like the mass-affluent segment.
With a growing waitlist of dozens of financial advisors, and live pilots already in progress, Finberry is poised to lead this transformation — making the future of wealth more open, efficient, and human.
Competition
Finberry operates at the intersection of advisor tech, portfolio systems, and digital wealth platforms. Our competitors have helped validate the space — but none combine the full-stack capabilities, open model, and cross-border adaptability that Finberry brings.
Finberry’s competitors have proven the strong demand for digital wealth platforms — but they remain limited by geography, scope, or closed ecosystems.
Finberry fills this gap with an open, advisor-first model that combines institutional-grade tools, AI-powered infrastructure, and user engagement — all built to scale across borders.
While still early in deployment, our model is already gaining momentum: over 50 independent advisors, portfolio managers, and family offices are on our waiting list, live pilots are underway, and we’re seeing early traction on both the B2B and end-user fronts.
With a $280 trillion opportunity at stake, Finberry is positioned to become a defining platform in the future of wealth management — one that empowers professionals, expands client access, and adapts across jurisdictions with a modern, modular infrastructure.
Business Model
Three Revenue Streams. One Growth Engine.
Finberry’s business model is built on recurring, diversified income — powering long-term value for investors and scalable benefits for users and professionals alike.
1. B2B SaaS Licenses
Finberry operates on a flexible subscription model for independent advisors, boutique firms, and family offices. Monthly or annual plans give professionals access to our full platform: portfolio management, onboarding workflows, client analytics, automation, and reporting. Pricing is modular and designed to grow with the advisor's business — making it accessible for solo practitioners and scalable for teams.
2. Freemium to Premium Conversions
Retail users can access Finberry’s platform for free, benefiting from consolidated views of their assets and liabilities, portfolio tracking, insights, and learning tools. As they become more engaged, many convert to paid plans to unlock features such as AI-powered risk analysis, dynamic profiling, professional-grade analytics, and access to professional advisors. This gradual upsell path generates recurring revenue while delivering increasing value at each tier.
3. Revenue Sharing via the Finberry Community
Finberry introduces a unique revenue-sharing model with advisors. When a user from the broader Finberry community chooses to connect with an advisor, a portion of the management fee is shared with Finberry.
Additionally, for any curated investment product or financial service recommended through the platform, Finberry and the advisor share in the associated commission or success fee (when applicable). This model incentivizes quality service, encourages transparency, and creates recurring income across a decentralized, advisor-powered network — while maintaining user trust and optionality.
Revenue Projection
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Timeline
Go-To-Market Strategy
Finberry’s GTM strategy is focused on proving value with professionals first — then scaling impact through community and product-led growth.
1. Advisors First
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Launching with design partners and our early-access waiting list of 50+ advisors Offering discounts on our Essential Suite to drive early adoption and feedback
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Focused acquisition through LinkedIn campaigns, fintech events, and direct sales
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Goal: onboard 60 clients in 12 months and reach $200K ARR
2. Community at Scale
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Attracting 4,500+ freemium users through social media, podcasting, and digital campaigns Features include smart onboarding, client dashboards, and advisor discovery
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Built-in incentives: users can upgrade and connect with advisors from day one
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Goal: 5% conversion rate and $60K ARR from user-driven upgrades
3. Integrated Growth Loops
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Every advisor brings new clients into the ecosystem
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Every client interaction reinforces advisor value and platform stickiness
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Revenue sharing and marketplace activity feed further adoption
4. Long-Term Channel Strategy
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Leverage partnerships with custodians (IBKR, Meitav Dash), software vendors, and financial communities
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Prepare for expansion across Switzerland, France, and EU via white-label/API-based distribution.
Exit Scenarios from 2029 Onward: Value Creation & Strategic Optionality
Within the next two years, Finberry aims to reach profitability through an efficient cost structure and steadily growing revenues. At this point, early investors will begin to see strong value creation — with projected returns between 5x and 8x on their initial investment.
Looking to 2029, Finberry expects to become a highly attractive platform for acquisition or listing, with a projected 50% EBITDA margin and expanding global footprint. Based on strong demand trends and adoption by advisors and clients, our valuation could increase by 15x to 20x.
We remain open to a range of compelling exit scenarios:
Initial Public Offering (IPO)
The play
Potential listing on TASE (Tel Aviv Stock Exchange) or NASDAQ
Rationale
Enables global visibility and access to public capital.
Positions Finberry as a leading digital wealth infrastructure platform.
Strenghts
Strong fundamentals (recurring revenue, regulated activity, and brand recognition) support long-term IPO readiness.
Strategic Merger or Acquisition
Buyers
Private banks, global asset managers, fintech platforms, or digital banks
Rationale
Acquire Finberry to modernize wealth management, reach mass-affluent clients, or expand across jurisdictions
Strengths
AI-powered infrastructure, regulatory licenses, multi-asset coverage, and cross-border tech stack.
Private Equity Buyout
Buyers
Attractive to PE firms focused on financial services or SaaS.
Rationale
Finberry offers recurring revenue, high EBITDA margin, and scalability.
Strengths
Value creation through operational improvements, international scale, and bundled offerings.
Management Buyout (MBO)
Buyers
Option if internal leadership seeks to retain control while providing liquidity to investors.
Rationale
Aligned long-term vision and independence.
Strengths
Suitable for steady-state profitability and long-term compounding.
Acquisition by Digital Giants or Tech Platforms
Buyers
Fintech leaders (e.g., Betterment), neo-banks (e.g., Revolut), or big tech (e.g., Apple, Google, Amazon).
Rationale
Access to Finberry’s tech, AI infrastructure, and advisor-client network.
Strengths
Adds an advisor-grade layer to their consumer finance ecosystems.
In all cases, our mission stays the same: empower advisors, simplify wealth management, and unlock access for clients. Any exit would be evaluated to preserve long-term vision, user value, and continued innovation.
Use of proceeds
Use of Proceeds
Funds raised during this round will be deployed with discipline, balancing product development, go-to-market scale, and regulatory readiness:
40% Product Development
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Feature roadmap (AI, multi-custodian tools, automation)
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Front-end & back-end engineering
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Compliance infrastructure and data security
35% Marketing & Sales
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Advisor acquisition campaigns
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Growth of the Finberry Community
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Brand awareness and content marketing
15% Operations & Support
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Onboarding, training, and customer success
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Legal and compliance execution (EU & Israel)
10% Strategic Reserves
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Flexibility to respond to market opportunities and co-funding partnerships
The Deal
The Deal
Offer start date -
30/06/2025
Raising ₪200,000 for 0.75% of company shares
Overfunding up to ₪4,650,575
Price per share - ₪25.89
Number of issued shares: 7,724 - 179,600
Number of Shares (Fully diluted and pre investment) - 1,022,952
Minimum investment - ₪3,625
Please be informed that an amount of ₪420,000 has been added to the campaign raised in the preliminary Angels campaign. This addition will be duly reflected in the investment bar and fundraising percentages.
It is important to note that this adjustment does not impact the minimum amount required by the company nor the maximum amount that can be raised in the public fundraising process.
Raising ₪200,000 for 0.75% of company shares
Overfunding up to ₪4,650,575
Price per share - ₪25.89
Number of issued shares: 7,724 - 179,600
Number of Shares (Fully diluted and pre investment) - 1,022,952
Minimum investment - ₪3,625
Please be informed that an amount of ₪420,000 has been added to the campaign raised in the preliminary Angels campaign. This addition will be duly reflected in the investment bar and fundraising percentages.
It is important to note that this adjustment does not impact the minimum amount required by the company nor the maximum amount that can be raised in the public fundraising process.
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Company Name - Finberry Ltd.
Incorporation Date - 05/02/2023 Contact Person - David Lahmi, Co-Founder & CEO Number of Employees - 2 Location - Israel |
To view the table of benefits in the current fundraising round, please click here
| Shareholder Name | Number of Share | Percent | Type |
|---|---|---|---|
| Gam SA GamVe | 1,000,000 | 97.756% | Founder |
| EV 1st round Investors | 22,952 | 2.244% | Investor |
| 1,022,952 | 100.000% |
| Shareholder Name | Number of Share | Percent | Type |
|---|---|---|---|
| Gam SA GamVe | 1,000,000 | 97.024% | Founder |
| EV 1st round Investors | 22,952 | 2.227% | Investor |
| Investors In Campaign | 7,724 | 0.749% | Investor |
| 1,030,676 | 100.000% |
| Shareholder Name | Number of Share | Percent | Type |
|---|---|---|---|
| Gam SA GamVe | 1,000,000 | 83.156% | Founder |
| EV 1st round Investors | 22,952 | 1.909% | Investor |
| Investors In Campaign | 179,600 | 14.935% | Investor |
| 1,202,552 | 100.000% |
Documents
Documents
Disclosures
Disclosures
Budget Summary
Budget
Budget Summary Finberry Business Plan (2025–2027)
Financial Overview
Finberry’s business plan projects robust revenue growth across its B2B and B2C segments, positioning it as a leading wealth management platform that connects financial advisors (B2B) with retail investors (B2C) seeking personalized financial advice. By facilitating these advisor-user relationships, Finberry earns commissions, creating a scalable and mutually beneficial ecosystem. The B2B segment, anchored by the Essential Wealth Management Suite, equips advisors with AI-powered tools to serve clients efficiently, driving strong institutional adoption in Switzerland, Europe, and select global markets (e.g., Israel, Singapore, UAE). The B2C segment, with Freemium, Plus, and trading offerings, attracts retail investors through cost-efficient trading and third-party product access, fostering exponential client growth. This dual model, enhanced by commission-based advisor-user connections, diversifies revenue streams, strengthens financial resilience, and leverages Finberry’s innovative technology.
Revenue grows from USD 0 in 2025 to USD 297,882 in 2026 and USD 3,338,701 in 2027, showcasing significant market traction. The B2B segment’s client base expands from 60 advisors in 2026 to 500 in 2027, while B2C users surge from 4,500 to 75,000, reflecting strong demand for wealth management tools, advisor-driven financial advice and retail investment solutions. The expense strategy aligns with growth, prioritizing technology, marketing, and lean hiring to support platform scalability, advisor-user connections, and client onboarding.
Key expense categories include:
- IT Development, Cybersecurity, and Accessibility: Heavy investment to enhance platform functionality, ensuring seamless advisor-user interactions and robust security.
- Marketing: Aggressive campaigns to drive advisor (B2B) and user (B2C) acquisition, promoting the commission-based advisory model.
- Key Recruitment: Lean headcount with critical roles to support platform development and advisor-client relationship management, maintaining cost efficiency.
The cash balance grows from USD 1,117,998 in 2025 to USD 4,823,557 in 2027, supported by seed capital and Round A funding (USD 1,200,000 in 2025, USD 5,000,000 in 2026). Despite early losses, the path to positive EBITDA by 2028, bolstered by commissions from advisor-user relationships, positions Finberry for sustained growth and market leadership.
Revenue Drivers
Finberry’s revenue streams highlight its ability to scale and capture market share in wealth management, with a focus on connecting advisors to users. Below are the key contributors for 2025–2027 (in USD):
- B2B Segment:
a. 2025 Revenue: USD 0
b. 2026 Revenue: USD 197,370
c. 2027 Revenue: USD 2,152,067
d. Commentary: The B2B segment equips financial advisors with the Essential Wealth Management Suite (USD 165,240 in 2026, USD 1,573,085 in 2027), providing tools for portfolio management, client acquisition, and financial analysis to enhance advisor-client relationships. Services like Client Acquisition & Business Growth (USD 5,508 in 2026, USD 99,254 in 2027) and the Product Marketplace (USD 21,600 in 2026, USD 201,600 in 2027) support advisors in connecting with B2C users, generating commission-based revenue for Finberry. Client growth from 60 advisors in 2026 to 500 in 2027, with AUM rising from USD 1,224,000 to USD 11,652,480, reflects strong institutional adoption and the success of the advisor-user connection model. - B2C Segment:
a. 2025 Revenue: USD 0
b. 2026 Revenue: USD 63,619
c. 2027 Revenue: USD 1,169,945
d. Commentary: The B2C segment attracts retail investors seeking financial advice, with Plus subscriptions (USD 13,500 in 2026, USD 261,000 in 2027) and the Product Marketplace (USD 13,500 in 2026, USD 261,000 in 2027) enabling access to advisor services and third-party products. Finberry’s commission-based model for connecting users to B2B advisors drives revenue, with client numbers soaring from 4,500 in 2026 to 75,000 in 2027 and AUM growing from USD 114,750 to USD 2,067,795. This reflects strong demand for advisor-driven, tech-enabled wealth management solutions. - Interest on Cash:
a. 2025 Revenue: USD 0
b. 2026 Revenue: USD 36,893
c. 2027 Revenue: USD 16,689
d. Commentary: Interest income provides a modest revenue stream, supporting financial stability during early growth. The 2027 dip reflects increased cash utilization for expansion, including investments in the advisor-user connection platform, aligning with client and AUM growth.
Total Revenue:
- 2025: USD 0
- 2026: USD 297,882
- 2027: USD 3,338,701
- Commentary: Combined B2B and B2C revenues, bolstered by commissions from advisor-user relationships and interest income, drive rapid growth. The 2027 surge reflects exponential client increases (75,000 B2C, 500 B2B) and AUM scaling, with projections indicating USD 12,598,072 by 2028, underscoring the success of Finberry’s advisory connection model.
Expense Allocation with Focus on Investment Funds
The business plan emphasizes strategic investments to support growth, particularly in facilitating advisor-user connections. Key expense categories for 2025–2027 (in USD):
- IT Development, Cybersecurity, and Accessibility:
a. 2025 Expense: USD 66,062
b. 2026 Expense: USD 198,185
c. 2027 Expense: USD 792,740
d. Commentary: IT development is critical, enabling AI-powered tools, portfolio management, and a secure platform for advisor-user interactions. The 2027 cost increase supports enhancements for 500 B2B advisors and 75,000 B2C clients, ensuring seamless connections, scalability, and compliance. Investments in cybersecurity and accessibility maintain user trust and regulatory adherence, vital for the commission-based model. - Marketing, Sponsoring, and Client Entertainment:
a. 2025 Expense: USD 10,000
b. 2026 Expense: USD 197,370
c. 2027 Expense: USD 645,620
d. Commentary: Marketing costs escalate to promote the advisor-user connection model, with 2027 expenses supporting campaigns to onboard 75,000 B2C clients and 500 B2B advisors. Digital channels, sponsorships, and client engagement initiatives target Switzerland, the EU, and global markets, driving adoption of Finberry’s commission-based advisory services. - Key Position Recruitment (Fixed Salaries):
a. 2025 Expense: USD 0
b. 2026 Expense: USD 471,429
c. 2027 Expense: USD 1,035,714
d. Commentary: Recruitment is lean, with 2 employees in 2025, 5 in 2026, and 12 in 2027. Key roles include:
i. Product Managers/CTO/Developers: Enhance platform features for advisor-user connections.
ii. Sales/Support B2B: Facilitate advisor onboarding and support for client relationships.
iii. CEO/COO: Provide strategic leadership for the advisory ecosystem.
A lean headcount and performance-aligned compensation ensure cost efficiency while supporting rapid growth in advisor-user interactions. - Software Licenses and Data Feeds:
a. 2025 Expense: USD 3,000 (e.g., EU & UK Accounts Aggregation, Israeli Accounts Aggregation)
b. 2026 Expense: USD 181,127 (e.g., EU & UK Accounts Aggregation, Israeli Accounts Aggregation, Client Profiling, Market/ESG/PRC Data Feeds)
c. 2027 Expense: USD 1,008,102 (e.g., EU & UK Accounts Aggregation, Israeli Accounts Aggregation, Client Profiling, Market/ESG/PRC Data Feeds, Financial Data Provider)
d. Commentary: Investments in software and data feeds enhance platform functionality, supporting AI-driven analysis, ESG compliance, and personalized advisor recommendations. Key functions include:- EU & UK Accounts Aggregation: Integrates transaction data for seamless advisor-user interactions.
- Israeli Accounts Aggregation: Enables account data aggregation for Israeli clients.
- Client Profiling: Delivers tailored recommendations to match users with advisors.
- Market/ESG/PRC Data Feeds: Supplies data for advisor-driven investment decisions.
- Financial Data Provider: Provides comprehensive financial data (introduced in 2027).
The 2027 cost increase supports the growing advisor-user ecosystem and advanced analytics.
Total Costs:
- 2025: USD 82,002
- 2026: USD 1,150,103
- 2027: USD 3,780,921
- Commentary: Costs are tightly controlled in 2025, reflecting a lean startup phase. The 2027 increase aligns with growth in advisor-user connections, driven by marketing, IT, and software licenses. The lean headcount ensures efficient capital use, balancing growth and profitability.
Conclusion
Finberry’s business plan showcases strong revenue potential and disciplined expense management, positioning it as a leader in wealth management through its innovative model of connecting B2B advisors with B2C users for financial advice. Revenues grow from USD 0 in 2025 to USD 3,338,701 in 2027, driven by scalable B2B and B2C segments and commissions from advisor-user relationships. The cash balance reaches USD 4,823,557 by 2027, supported by USD 6,200,000 in existing funding. Investments in technology, marketing, and talent enable Finberry to onboard 500 B2B advisors and 75,000 B2C clients by 2027, capturing significant market share in Switzerland, the EU, and select global markets. In 2027, Finberry plans to raise an additional USD 5,000,000 through a Round A to accelerate platform development and expand its advisor-user ecosystem, though the company could maintain its current growth rhythm and achieve profitability by 2028 without further funding. The platform’s AI-powered tools, cost-efficient trading, and commission-based advisory services create a compelling value proposition, making Finberry an attractive investment opportunity with a clear path to long-term success.
Company's Outstanding Contracts and Liabilities
- Interactive Brokers LLC (IBKR) – Contract for the provision of trading portal services.
- Certomo – Agreement for Israeli financial data aggregation services.
- Exthand – Agreement for European financial data aggregation services.
- EfficiencyX – Contract for proprietary software solutions and services.
- Guarantee for ISA – Provided by Ziv Erez, Adv., ensuring compliance with regulatory requirements of the Israel Securities Authority (ISA).
Intellectual Property Exceptions
Finberry.ai is a digital wealth management platform that offers users tools & Services to manage their financial assets. The platform's intellectual property (IP) encompasses several key components:
- Software and Technology: Finberry.ai has developed proprietary software that enables users to connect and manage their wealth and their overall financial life in one place. The entire source code behind Finberry's platform (app.finberry.ai) is fully proprietary, ensuring complete ownership and control over our technology.
This technology includes features like
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- Assets & Liabilities Aggregation,
- Real-Time investment tracking,
- Financial Learning Center,
- Financial products Marketplace,
- Personalized Asset Allocation recommendations,
- Fully Digital Onboarding.
- Advisors & Portfolio Managers’ Marketplace (Under Construction)
- Cross Border & Global Reach
- More to Come!
- Branding and Trademarks: The brand name "Finberry" and its associated logos and designs are part of the company's IP portfolio. These elements distinguish Finberry.ai in the financial technology market. The Brand is already registered in main geographies where Finberry operates and plans operating in the near future i.e. Israel, Switzerland, EU, UK, US, Canada, Brazil. In addition, Finberry owns several branding assets:
- Logos
- Brand Book
- Website Design: https://finberry.ai
- 2 Corporate videos
- Regulatory & Compliance: Finberry Ltd. is licensed as a Portfolio Manager and Marketer by the Israel Securities Authority (License #846).
- Third-party IPs:
- Portfolio Management System solution provided by EfficiencyX
- Aggregation of Israeli Financial institutions’ data by Certomo
- Aggregation of European Financial institutions’ data by Exthand
- Aggregation of cryptocurrencies and wallets’ data by Vezgo
- Digital KYC and AML checks by Idenfy
- Financial profiling and financial education tool by Neuroprofiler
Litigation
None
Government Funding
None
Employee Representations
Employee Representations
- David Lahmi – Chief Executive Officer (CEO)
- Franklin Meimoun – Chief Operating Officer (COO)
Both roles are governed under consulting agreements.
Interested Party Transactions
Organizational Chart
GamVeGam SA
GamVeGam SA serves as the holding company of the Finberry Group. It is registered in Switzerland and is responsible for the financial and administrative management of the group’s entities.
EfficiencyX WealthTech Solutions SA
EfficiencyX WealthTech Solutions SA acts as the provider of the group’s Portfolio Management System (PMS), as detailed in the attached service agreement.
As of December 31, 2024, Finberry had an intercompany receivable from EfficiencyX in the amount of ILS 13,959.66.
Intercompany Loan Accounts
To support the growth and development of Finberry Ltd., GamVeGam SA provided funding through a shareholder loan.
As of December 31, 2024, the loan balance stood at ILS 1,440,801.04.
The loan is intended to be repaid from future dividends of Finberry Ltd., subject to the company’s financial performance.
Senior Secured Director Loan
In 2024, Franklin Meimoun, a director of Finberry Ltd., provided a senior secured loan of €75,000 to the company.
This loan was granted to strengthen the company’s liquidity and is secured by a deposit of USD 83,500, held to meet the licensing requirements of the Israel Securities Authority (ISA).
The loan is interest-free, has no defined maturity date, and reflects the director’s commitment to supporting the company’s continued operations and regulatory compliance.