ThinKing

AI-powered personalized learning

We developed an innovative AI-powered system that tackles the challenge of children’s screen time by letting them "earn" smartphone access through personalized, curriculum-based exercises, tailored to their learning needs.

0% of funding target

32

Units left

₪10,110

Minimum investment

31

Days to go
To view the table of benefits in the current fundraising round, please click here
By:
Angel Investment
Investment type:
Company Stage:
Category:
Education

Highlights

Highlights

AI and Personalized Learning: The Future of Education

ThinKing is a revolutionary app that redefines education for the AI era. It combines advanced AI-powered personalized learning with smart parental control tools, addressing one of modern parenting’s biggest challenges—managing children’s screen time effectively.

 

How It Works:
ThinKing adapts educational content to each child’s unique needs, using data from school curriculums. Kids solve exercises in math, English, science, and more, earning screen time as a reward for their learning efforts.

 

Key Features:

  1. Personalized Learning:
    Powered by AI, ThinKing tailors questions and exercises to match each child’s skill level and learning pace. It guides them step-by-step in an engaging and interactive way, making learning both effective and enjoyable.

  2. Smart Parental Controls:
    ThinKing includes advanced tools that allow parents to easily manage their children’s screen time while ensuring the time spent is educational and meaningful.

Why Choose ThinKing?
ThinKing is the only app that seamlessly combines AI-driven personalized learning with intelligent parental controls, providing a comprehensive solution for families navigating the challenges of the digital age. It’s not just an app—it’s a smarter way to learn and grow.

 

Cutting-Edge AI Technology for Personalized Learning and Digital Innovation

ThinKing leverages advanced AI technology to deliver tailored educational content that matches each child’s unique learning level and pace. Its intelligent algorithms ensure children engage with curriculum-aligned material, creating a seamless blend of high-quality education and an enjoyable user experience.

The app also features a state-of-the-art screen time management system, empowering parents with complete control over device usage while fostering enriching, personalized learning opportunities.

ThinKing is now available on Android, with an iPhone version undergoing advanced testing following a successful POC.

 

Strong Organic Growth

The company is seeing steady growth in both users and downloads on Google Play, with hundreds of active users gained solely through pilot programs, even before a broad marketing push or official launch. These metrics showcase the app's significant potential and the growing interest it continues to generate.

 

Strategic Partnerships and Successful Pilots with Leading Educational Institutions 

The company has recently completed a series of successful pilots and is actively collaborating with top educational institutions to integrate the app as both a learning tool in schools and for private users. Additionally, the company has a clear expansion plan, including participation in the Ministry of Education's "Gefen" program, aimed at incorporating digital tools into the formal education system.

 

Expanding Global Market 

WiseGuy operates in two rapidly growing sectors: parental control and digital education. As parents increasingly seek digital solutions to manage their children's screen time, and educational systems require more effective tools to enhance digital learning, the demand for these solutions is surging worldwide.

 

Experienced and Dynamic Team

The company is led by a highly skilled founding team with extensive backgrounds in technology development, education, and statistical optimization. The team brings decades of experience in building complex technological systems and managing successful companies, combined with a deep understanding of educational systems and digital learning. Their shared passion for advancing digital education drives their innovative approach and commitment to growth.

Pitch

Pitch

The Need 

In today’s digital age, children are spending increasing amounts of time on smartphones and tablets, often without parental oversight of the content they consume. Smartphone use among children has surged, with over 53% of children under 11 in the U.S. owning smartphones, and nearly 95% of teenagers having one. On average, children aged 8 to 12 spend nearly 5 hours a day on screens for entertainment purposes, including video games, social media, and watching videos (All About Vision). This does not include time spent on educational activities like homework or online learning.

This growing screen time has raised concerns among parents and educators, who are seeking effective solutions to manage it. The key challenge is finding a way to balance screen time with content that promotes learning and educational development.

 

However, most current screen time management solutions focus solely on limiting device use, without offering productive educational alternatives. Apps like Family Link allow parents to control screen time but don’t provide educational content or incentives for learning. On the other hand, educational apps struggle to naturally integrate into children’s screen time and lack a holistic approach that combines learning with entertainment.

As children's smartphone use continues to rise, the need for smart solutions becomes even more apparent. There is a clear market demand for tools that not only manage screen time but also incorporate educational content, encouraging children to use technology in ways that foster meaningful learning and development.

 

The Solution

ThinKing: Turning Screen Time into Smart Learning

ThinKing is a groundbreaking app offering an innovative solution to the screen time dilemma for children. It combines personalized learning with parental controls to transform screen time into a high-quality, enriching educational experience.

Through the app, children solve exercises and answer questions in various subjects like math, English, history, and geography. For every correct answer, they earn additional minutes of phone usage. Once the earned time runs out, the phone partially locks—allowing calls and messages but restricting access to other apps as predefined by parents.

ThinKing’s smart system empowers children by giving them a sense of control over their screen time while encouraging progress in personalized educational content. For parents, the app provides a simple and effective solution that blends education with advanced technological supervision.

ThinKing is the perfect choice for families seeking to integrate innovation, education, and oversight, turning screen time into a powerful tool for learning and personal growth.

 

The Technology 

The ThinKing app is built on advanced technologies for parental control and management, incorporating a variety of sophisticated features for third-party monitoring and management of mobile devices. These features often operate at the deepest layers of the operating system, accessible only to top-level expert developers. Some of the advanced features include:

 

- Appear On Top: This feature allows apps to display content over other apps running in the background, regardless of the user's current activity. It is available on both Android and iOS.

- Usage Access: This feature enables the app to monitor how often and for how long certain apps are used, providing detailed statistics to track screen time.

- Screen Pinning: This allows specific apps to be locked on the screen, preventing users from switching to other apps without permission, effectively controlling access to specific content.

- App Install/Uninstall Restrictions: This mechanism restricts the ability to uninstall the app, ensuring that parental controls remain in place.

 

WiseGuy has acquired advanced skills in developing these features and is planning to add more capabilities currently in development, such as:

- Content Filters and VPN/Proxy Settings: To filter internet traffic and block inappropriate content.

- Geolocation Access: To track the device's location.

The company is exploring how to integrate these features to offer parents a comprehensive toolset for managing their children's mobile activity. 

 

The Educational Engine: AI That Understands Your Child

On the educational front, ThinKing is developing an AI-powered adaptive engine capable of analyzing a child's knowledge level and tailoring dynamic questions and exercises in subjects like math and English.

The engine enables real-time personalization, ensuring the learning experience is always aligned with the child's level and motivates them to progress at their own pace.

ThinKing provides parents with a holistic solution that combines advanced educational tools with full control and oversight—everything needed to transform screen time into a meaningful tool for growth and learning.

Team

Team

Eliran Genasia
Founder and CEO
Eliran brings extensive experience from both the high-tech industry and the education sector. He founded two tech companies focused on developing groundbreaking technological solutions, while also working as a teacher across various subjects within the education system. This unique combination of technology and education has given him deep insight into how technology can enhance the learning experience. His expertise in artificial intelligence and app development allows him to integrate these tools into innovative educational solutions, aimed at improving student achievement and making learning more personalized and efficient.

Dr. Avinoam Cohen
Founder
Avinoam is a physicist, statistician, and holds a PhD in probability theory, with extensive experience in research and the application of statistical methodologies. He serves as an expert in the Department of Statistical Methodologies at the Central Bureau of Statistics.

Asher Kravitz
Founder
Asher is a prolific author who has written a dozen books, with one adapted into a Hollywood movie and another into a television series in Israel. In addition to his work as a writer, Asher teaches high school physics and math and lectures on these subjects at the university . With a deep passion for teaching and education, he spent a decade contributing unique trivia questions to television quiz shows. Asher brings extensive experience and exceptional creative talent to the team. He dedicates himself to producing high-quality, accurate content and leads the company’s content creation efforts. Under his guidance, the educational materials produced are engaging, innovative, and educational, while maintaining a high level of professionalism and precision.

Itai Hoftman
VP R&D
Itai is a lecturer in DevOps and Python at INT College, with around 20 years of experience in the high-tech industry. Throughout his career, he has worked on complex projects in areas such as stock exchange systems, medicine, image processing, and authentication. For the past eight years, he has been lecturing and consulting in both the private sector with tech companies and the public sector, specializing in development, automation, and DevOps. Itai holds a Bachelor‘s degree in Computer Science and is in the advanced stages of completing his Master‘s degree in Computer Science.

Yifat Katriel
Business Development Advisor
Yifat holds a degree in Computer Science and Business Administration, with 15 years of experience in the high-tech industry. She specializes in app development, complex systems, e-commerce websites, and online marketing. Throughout her career, Yifat has worked for leading technology companies, gaining extensive knowledge in leading technological projects and bridging the gap between development, marketing, and e-commerce.

Marina Pavlova
Full Stack Developer
Marina is an experienced full-stack developer with broad expertise in the field. She excels in advanced technical skills and development in programming languages such as JavaScript, Python, and React, as well as server-side technologies like Node.js and Django. Marina brings extensive experience in leading complex technological projects and is proficient in handling all stages of development, from planning to implementation of advanced systems.

Khodi Zoabi
Backend and DevOps Engineer
Khodi is an experienced Backend and DevOps engineer with extensive expertise in server-side development and infrastructure performance. He holds a degree in Software Engineering and has broad knowledge in programming languages such as Python, Java, and Node.js, as well as cloud technologies like AWS and Docker.

Nir Cohen
Technology advisor
Nir Cohen is an entrepreneur with 15 years of rich experience in managing and establishing engineering organizations in companies such as Fring and Cloudify. Nir founded a startup in the field of Edtech that serves dozens of large clients, including NICE, NCR, Elastic and Mware and reached an annual revenue cycle (ARR) of approximately 3.5 million dollars. In addition, he advised startups such as BigPanda and Fabric and also served as a technological consultant to the IDF Intelligence Corps.

  • Advisor

Financial data

Financial data

Updates

Updates

Currently there are no updates in this pitch

Amount benefit
Investment from an amount of 10,110 and up to an amount of 20,219 an addition of 10.00% of the the shares value
Investment from an amount of 20,220 and up to an amount of 100,763 an addition of 15.00% of the the shares value
Investment from an amount of 100,764 and up to an amount of 1,000,000 an addition of 20.00% of the the shares value

Example A

  • Investment of ₪11,000
an addition of of the the shares value

Example B

  • Investment of ₪60,000
an addition of of the the shares value

Example C

  • Investment of ₪110,000
an addition of of the the shares value
An investor who makes an investment of ₪11,000 ill be entitled to additional shares at a rate of of the amount of shares that would have been issued to said investor had he not been entitled to any benefit
An investor who makes an investment of ₪60,000 ill be entitled to additional shares at a rate of of the amount of shares that would have been issued to said investor had he not been entitled to any benefit
An investor who makes an investment of ₪110,000 ill be entitled to additional shares at a rate of of the amount of shares that would have been issued to said investor had he not been entitled to any benefit
The financing rounds, made through the ExitValley platform, are in accordance with a model of statutory exemption from publishing a prospectus pursuant to sections 15A(A)(1) and 15A(A)(7) of the Israeli Securities Law - 1968.
Under this model, the disclosure of detailed information on the company and information about the investment in each round of financing are limited to not more than 35 investors, who are not qualified investors, and the round of financing is not in the format of an offering arrangement ("רכז הצעה"), as defined in the Securities Law.
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